Waiting for Godot: These NYC penthouses are languishing without buyers Social media stars and TV cameos haven’t helped these apartments sell
While brokers try everything from price cuts to publicity stunts to generate interest in their product, the market just ain t buying some of what they have to sell.
A number of penthouses are lingering for months – and even years before finding a buyer. Those that have been written about the media and plugged aggressively on social media and television by brokers with large followings don’t seem to be selling any quicker than their less-talked-about counterparts.
Take the penthouse at the Sky Garage building at 200 Eleventh Avenue, developed by Young Woo Associates and Glauco Lolli-Ghetti. Despite boasting a contraption known as the Sky Vault that was plugged by Ryan Serhant on Million Dollar Listing New York and a system that allows residents to take their vehicles up to their floors, the pad has been on the market since September 2013. Despite a price chop to $20 million, it s yet to find a buyer.
Which penthouses have lingered longest?
The top unit at 40 East 80th Street, a 41-unit co-op, has languished on the market for over 1,450 days, according to data compiled by StreetEasy for The Real Deal. Currently asking $3.5 million, Penthouse B was first listed on May 14, 2012.
Here’s our roundup of other penthouses that have had long lives as listed properties.
Tommy Hilfiger’s Plaza Hotel penthouse
The fashion mogul s 6,000-square-foot pad has been on and off the market since 2013, when it was first asking $80 million, or $13,333 per foot. Now listed for a humbler $68.95 million, the spread has four bedrooms and Central Park views. Hilfiger spent $25 million to buy three units in 2008, and then shelled out another $20 million to combine and renovate the space. Once listed by Dolly Lenz, the上海贵族宝贝论坛