Waiting for Godot: These NYC penthouses are languishing without buyers Social media stars and TV cameos haven’t helped these apartments sell
While brokers try everything from price cuts to publicity stunts to generate interest in their product, the market just ain t buying some of what they have to sell.
A number of penthouses are lingering for months – and even years before finding a buyer. Those that have been written about the media and plugged aggressively on social media and television by brokers with large followings don’t seem to be selling any quicker than their less-talked-about counterparts.
Take the penthouse at the Sky Garage building at 200 Eleventh Avenue, developed by Young Woo Associates and Glauco Lolli-Ghetti. Despite boasting a contraption known as the Sky Vault that was plugged by Ryan Serhant on Million Dollar Listing New York and a system that allows residents to take their vehicles up to their floors, the pad has been on the market since September 2013. Despite a price chop to $20 million, it s yet to find a buyer.
Which penthouses have lingered longest?
The top unit at 40 East 80th Street, a 41-unit co-op, has languished on the market for over 1,450 days, according to data compiled by StreetEasy for The Real Deal. Currently asking $3.5 million, Penthouse B was first listed on May 14, 2012.
Here’s our roundup of other penthouses that have had long lives as listed properties.
Tommy Hilfiger’s Plaza Hotel penthouse
The fashion mogul s 6,000-square-foot pad has been on and off the market since 2013, when it was first asking $80 million, or $13,333 per foot. Now listed for a humbler $68.95 million, the spread has four bedrooms and Central Park views. Hilfiger spent $25 million to buy three units in 2008, and then shelled out another $20 million to combine and renovate the space. Once listed by Dolly Lenz, the上海贵族宝贝论坛 pad is now being marketed by the Corcoran Group’s Marie-Claire Gladstone, who recently told TRD that Hilfiger hadn’t been in a rush to sell – until now. “They said, ‘It’s a new year. Let’s sel上海夜网 l it this year,’” she said.
Steven A. Cohen’s penthouse at One Beacon Court
Last year, the New York Post suggested that hedge funder Steven A. Cohen’s penthouse at One Beacon Court was “jinxed.” That s up for debate, but the fact is the spread at 151 East 58th Street above Bloomberg headquarters hasn’t found a buyer since it first hit the market in 2013. The penthouse is now asking $72 million – a discount from the initial asking price of $110 million.
Cohen bought the 9,000-square-foot pad for $24 million in 2005. After it found no takers at $110 million, he chopped the price to $98 million, then $82 million and now $79 million – or $8,000 per foot. Douglas Elliman’s Richard Steinberg and Matthew Slosar have the listing.
11 North Moore
Sure, the Adjmi Andreoli-designed penthouse at 11 North Moore has seen its share of interest from A-list buyers – actor Leonardo DiCaprio is among those who reportedly scoped it out. But the luxe Trib[……]